Tequila and Mezcal: Maturing Gracefully
The tequila and mezcal category appears to be gradually coming of age, leaving behind the adolescent years of salt and lime shots to embrace the sophisticated ritual of sipping and savouring. But...
View ArticleThe Sum of Beam’s Parts is Greater Than the Whole
Following Suntory’s accepted bid of US$16 billion for Beam, there has been much comment about the high price the Japanese company has paid, in fact so much so that it will almost certainly prevent...
View ArticleDiageo’s Peligroso Tequila Acquisition Strengthens Portfolio and Offers...
Following on from Diageo’s joint-venture with Sean Combs for the DeLeón luxury tequila brand, it has further strengthened its portfolio with the super-premium brand Peligroso. It is no surprise that...
View ArticleSpirits: Identifying the Key Trends for 2014
Whiskies: Beating the Dram From verification schemes to ambitious and hefty investments in increasing production capacity and from a partial breakaway from the age statement taboo to flavour...
View ArticleDiageo Thinks Super-Premium Tequila is a Better Long-term Bet Than Irish Whiskey
Diageo’s decision to swap Bushmill’s for complete control of the Don Julio super-premium tequila brand, US$408 million – regaining the production and distribution of Smirnoff in Mexico with Grupo...
View Article4 Trends for Spirits in 2016
From Scotch Loch to Whisky Tsunami The whiskey industry’s once notoriously placid lake of oversupply has already witnessed the mounting ripple effects of a generational shift towards brown spirits.The...
View ArticleDiageo to Buy Casamigos
On Wednesday 21st June 2017, Diageo Plc has agreed to buy George Clooney’s high-end tequila brand Casamigos for up to $1 billion. Diageo, the world’s largest spirits company, according to Euromonitor...
View ArticleMezcal on the Spotlight: Diageo Acquires Pierde Almas
Mexico is the second largest consumer of tequila and mezcal, after the USA, with a total volume consumption of 109.3 million liters in 2017. While tequila sales in Mexico are more relevant than mezcal,...
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