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Tequila and Mezcal: Maturing Gracefully

The tequila and mezcal category appears to be gradually coming of age, leaving behind the adolescent years of salt and lime shots to embrace the sophisticated ritual of sipping and savouring. But...

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The Sum of Beam’s Parts is Greater Than the Whole

Following Suntory’s accepted bid of US$16 billion for Beam, there has been much comment about the high price the Japanese company has paid, in fact so much so that it will almost certainly prevent...

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Diageo’s Peligroso Tequila Acquisition Strengthens Portfolio and Offers...

Following on from Diageo’s joint-venture with Sean Combs for the DeLeón luxury tequila brand, it has further strengthened its portfolio with the super-premium brand Peligroso. It is no surprise that...

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Spirits: Identifying the Key Trends for 2014

 Whiskies: Beating the Dram From verification schemes to ambitious and hefty investments in increasing production capacity and from a partial breakaway from the age statement taboo to flavour...

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Diageo Thinks Super-Premium Tequila is a Better Long-term Bet Than Irish Whiskey

  Diageo’s decision to swap Bushmill’s for complete control of the Don Julio super-premium tequila brand, US$408 million – regaining the production and distribution of Smirnoff in Mexico with Grupo...

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4 Trends for Spirits in 2016

From Scotch Loch to Whisky Tsunami The whiskey industry’s once notoriously placid lake of oversupply has already witnessed the mounting ripple effects of a generational shift towards brown spirits.The...

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Diageo to Buy Casamigos

On Wednesday 21st June 2017, Diageo Plc has agreed to buy George Clooney’s high-end tequila brand Casamigos for up to $1 billion. Diageo, the world’s largest spirits company, according to Euromonitor...

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Mezcal on the Spotlight: Diageo Acquires Pierde Almas

Mexico is the second largest consumer of tequila and mezcal, after the USA, with a total volume consumption of 109.3 million liters in 2017. While tequila sales in Mexico are more relevant than mezcal,...

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